The Recording University and OneOf, a green nonfungible token (NFT) marketplace backed past legendary record producer Quincy Jones, take announced an exclusive partnership centered around the side by side 3 years of Grammy Awards in an unsigned statement on the Grammys website.

Details on specific NFT collections will exist released in Jan but will celebrate both the awards themselves and nominees and recipients. Some of the money from the auction of the assets will get toward funding the Recording Academy scholarship fund. OneOf, congenital on the Tezos blockchain, is specifically designed with musicians and listeners in mind. Panos Panay, co-president of the Recording Academy, said:

"As an University, we are e'er looking for ways to assistance artists discover new forms of creative expression, while besides creating new means of income generation and means for fans to interact with the artists that they love. OneOf shares that vision, and we are proud to work with a sustainable NFT company."

OneOf co-founders Adam Fell, Joshua James and Lin Dai echoed their ain excitement at the proclamation, maxim:

"If used to their full potential, NFTs volition empower the music industry in a fashion few other technologies ever accept. It is our bang-up award to work with this prestigious organization to assistance shepherd this brilliant futurity to the manufacture."

OneOf launched in August. The platform has hosted previous token drops from Doja Cat, The Game, iHeartRadio Music Festival and Alesso. Whitney Houston, TLC and G-Eazy take inked deals for future drops with the company as well. The startup raised $63 million prior to launching.